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1-800-FLOWERS.COM Launches Relationship with Donata Maggipinto

Specialty Retailer Pairs with Nationally-Known Lifestyle & Entertaining Expert to Further Help Customers Connect

Cookie Diet WESTBURY, N.Y.--(BUSINESS WIRE)--July 13, 2004-- 1-800-FLOWERS.COM(R), a leading multi-channel retailer with more than twenty-five years of experience providing thoughtful gifts for all occasions, is proud to announce its exciting new relationship with prominent lifestyle authority Donata Maggipinto and expand its ability to serve as a trusted resource for celebration and gift ideas for its customers.
A nationally-known entertaining expert and author, Donata appears regularly on television programs such as NBC's Today Show, and speaks to a wide range of professional and consumer organizations. Now, she has developed a series of seasonal collections exclusively for and with 1-800-FLOWERS.COM. Bundling selections of the retailer's finest floral and non-floral gift items with Donata's signature entertaining, recipe and gift ideas, the pair will help consumers to make any gathering distinct, any gesture unique.

$0.00 - learn about our monthly sales and specials. Christmas Family Gatherings Prev page Recipes and Ideas for Celebrating With People You Love Donata Maggipinto This book is everything you'd expect from Donata Maggipinto, Sonoma. It's full of recipes and ideas for infusing your holidays with magic and meaning.

La Weight Loss The Donata Collections for Summer feature seasonal products from 1-800-FLOWERS.COM in themes such as A Taste of Summer, Pinata Party and Rose Garden Gathering. The Donata Collections will inspire customers to share themselves with others in ways that are creative, caring and thoughtful. "Celebrating at home is one of the greatest gifts we can give to others - and to ourselves," says Donata. "That is why I am working with 1-800-FLOWERS.COM, the authority on giving."

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Bible Healthy Living Say The Donata collections will remind customers that, "It is the small gestures and little details that elevate everyday moments into everyday celebrations." By providing tips and showing how they can use 1-800-FLOWERS.COM products in creative ways, she shares with customers the secrets of being the best host, the best guest and how to make it easy with 1-800-FLOWERS.COM. Whether simply celebrating summer with a small vase of fresh-cut roses on the bedside table, or sending along a celebratory Sangria for Summer fruit sampler - complete with her recipe for Blushing Sangria - Donata's tips and collections make it easy and attainable for 1-800-FLOWERS.COM's customers to discover the beauty and fun in celebrating the everyday.

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Atkins Diet The essence of Donata's celebrations etiquette can be best captured by her belief that, "Whether celebrating in your own home or sending along a gift to celebrate, remember this: when you gift well, you live well." The relationship between 1-800-FLOWERS.COM and Donata will help millions of the specialty retailer's customers to deepen their connections with loved ones by gifting and hence, living well.

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Bragg Healthy Lifestyle Living For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has been the leading innovator in the floral industry, taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation's leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); and children's gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com).

Diet Loss Weight Contacts

Weight Loss Tip
1-800-FLOWERS.COM
Jennifer Caccavo, 516-237-4990
jcaccavo@1800flowers.com

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